RCA-1207 It's Now or Never / Make Me Know It 

Release: RCA 1207 It's Now or Never / Make Me Know It (78)(UK)
Value: $4,198.32 (Aug 22, 2011 12:49:46 PDT)

This auction created a lot of interest with 36 bids. Various Elvis forums,FECC, covered this auction all the way up until it prematurely ended. The seller, twotenmedia, is no longer an eBay registered user. This would have been a very special record. Although it has been suggested that it could exist, it has never been confirmed. Please note that the record labels are from the eBay auction, they have been reformatted slightly to display better, that is the reason for the identical background for the record sleeve. There are, however, concerns that have been raised over the legitamacy of this record. It has been reported by several Elvis collectors that the labels are inconsistant to the labels of other known 78 RPM record releases for both Great Britain and South African releases. It is still not known by the Elvis record collecting community if this record does exist. Attempts to confirm its authenticity have not come to fruition. Whatever the case may be. If this is a true original release it is the discovery of the century. That is not an exaggeration as it would have taken 51 years to be "discovered" and documented. I have read that serious collectors were ready and willing to pay upwards of $9000 for this.

The original eBay description

Elvis: IT'S NOW OR NEVER / MAKE ME KNOW IT RCA 1207 Old 78rpm record. UK 78 in Capitol sleeve. Record is on the RCA label. I don't have a 78 player but it looks to be in pretty good condition - the record is still shiny and there are a few light marks but no scratches. I am sure it will play well. I also have listed a HMV "Hound Dog" 78. I understand how fragile 78's are, so this will be very well packaged. POSTAGE 4.00 UK / 6.00 elsewhere. PAYPAL preffered but will also accept UK Cheque. Any questions, please ask!!