SPA 7-37 Elvis Presley Perfect for Parties Highlight Album 

         Release: RCA Victor SPA 7-37 Perfect for Parties Highlight Album (EP)
              Artist: Elvis Presley
Release Date: 11/1956

Side 1: Love Me (Elvis Presley) / Anchors Aweigh (Tony Cabot) / That's A Puente (Tito Puente)
Side 2: Rock me but Don't Roll Me (Tony Scott) / Happy Face Baby (The Three Suns) / Prom to Prom (Dave Pell)

Envelope: This is the original mailer envelope which shipped a copy of the Perfect For Parties Highlight Album.¹

Cover front: Paper, red, black and white. RCA Victor logo and number at upper right. Black and white photo of Elvis and of LPM-1382.
Cover back: Text, no photo. Has number, "SPA 7-37" at upper right.¹ An alternate cover will make no reference to the selection number on the back.

Disc: Black label, dog on top, without horizontal silver line. NOT FOR SALE on two lines.
Matrix numbers: G2NH-7231-6S C1 / G2NH-7232-6S B (Indianapolis pressing)

Disc: Black label, dog on top, with horizontal silver line. NOT FOR SALE on one.
Matrix numbers: G2NH-7231-7S A2 B RCA / G2NH-7232-5S A3 A RCA (Rockaway pressing)
Matrix numbers: G2NH-7231-8S A / G2NH-7232-5S A3 (Rockaway pressing)

Advertisement Campaign
One consensus is that the Elvis Presley "Perfect for Parties" Highlight Album was a give away with the purchase of a RCA Records record player of a specific model. While that may be true, various advertisements and articles do not support that theory. It is likely that dealers may have stocked up on this EP on their own with purchases from the advertisements to create their own promotion. It is also possible that there was left over stock that was distributed to dealers to distribute through various promotions. Whatever the case may be, the "Perfect for Parties" Highlight Album was made available through mail order with coupons. Below is a one page advertisement offered the special $1.49 value Perfect for Parties Highlight Album (SPA-7-37) for only 25 cents. Along with that offer is an extra special offer for $1.00 to buy 7x7 color prints of all 20 album covers shown. The offer expired on December 31, 1956. These may or may not be the ones offered in the advertisement, however, Presleyana V describes a set of 15 EP front cover slicks offered to jukebox operators for display behind the glass on jukeboxes. Those slicks are valued at $500.

Closeup of the 25 cent special.

A closeup of the record cover in the advertisement compared against the actual release. There are many differences, the position of Elvis, the font, the position of the words, the order of the images, and the lace of art in the background.

The following promotional material is obtained from an October 1956 issue of Billboard. Ironically, it is a promotion for the promotion.

The Perfect for Parties EP highlights the RCA Victor November album release schedule at a promotional campaign cost of nearly $165,000 (est. as high as $5,447,000 in 2008 dollars). The disk with a limited press run that was not to exceed 500,000 units was mainly offered through consumer ads and not through dealers. This is a quote on page 17 in the November 17, 1956, Billboard, "The disks will definitely not be dispensed through dealers, but the sole aim of the promotion is to hypo interest in the line, which can be purchased only in shops."

Another advertisement³